Navigating a company crisis requires employees to have specific communication skills that enable them to both protect the brand and empathize with customers. These skills largely determine whether a business will recover from a crisis.
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In this TED talk, Uri Hasson(Princeton Neuroscience Institute) pulls back the curtain on what happens in the brain of a person telling a story and in the brain of a person listening to the same story. He and his team have used fMRI to measure what happens when a person tells a story and what happens when a person listens to that same story.
Companies today face two important questions:
• How can I ensure the success of my team, my organization, and myself during difficult times?
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• How do I get the support I need, and how can I effectively support others?
The secret to success boils down to what we’ll call “Nurturing Communication.”
Celeste Headlee offers 10 ways to have a better conversation.
